[176], Coordinates: .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}45°30′33″N 122°49′48″W / 45.5093°N 122.8299°W / 45.5093; -122.8299, This article is about the sportswear and apparel company. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase. The slogan was an extremely accurate way to describe the situation LeBron was heading into in the NBA he was expected to be the new king of the NBA. [86] Another significant development at this time was the Chuck Taylor All-Star Modern, an update of the classic basketball sneaker that incorporated the circular knit upper and cushioned foam sole of Nike's Air Jordans. [158], Nike has been the official kit sponsor for the Indian cricket team since 2005. From the late 1980s Nike steadily expanded its business and diversified its product line through numerous acquisitions, including the shoe companies Cole Haan (1988; sold in 2012) and Converse, Inc. (2003), the sports-equipment producer Canstar Sports, Inc. (1994; later called Bauer and sold in 2008), and the athletic apparel and equipment company Umbro (2008; sold in 2012). Founded : 1964 Founder : Phil Knight CEO : Mark Parker Industry : Fashion & Retail Sector : Public Country : USA Website : nikeinc.com There was no support and they were too tight. Phil Knight: Famous for: founding Nike and changing the sports shoe industry. [53] Some of Nike's newest shoes contain Flywire and Lunarlite Foam to reduce weight. Based out of Beaverton, Ore., the company is also parent to sunsidiaries the Jordan Brand, Converse, and Hurley. This practice was in place for nearly 20 years. [62] Beginning in the 1980s, various items of Nike clothing became staples of mainstream American youth fashion, especially tracksuits, shell suits, baseball caps, Air Jordans, Air Force 1's, and Air Max running shoes[63] with thick, air cushioned rubber soles and contrasting blue, yellow, green, white, or red trim. [120] Nike's decision was praised by others due to the use of the flag by white nationalists,[119] but the Anti-Defamation League's Center on Extremism has declined to add the flag to its database of "hate symbols. For other uses of the name "Nike", see, This list includes companies that produce sports equipment. [156], Nike has sponsored Tiger Woods for much of his career, and remained on his side amid the controversies that shaped the golfer's career. 2000 Introduction of the Shox athletic shoe technology. [96], As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet the company's standards for worker treatment. Nike produces a wide range of sports equipment. [125] Some athletes, scientists, and fans have compared this to the 2008 LAZR swimsuit controversy. Nike, Inc., American sportswear company headquartered in Beaverton, Oregon. [13], According to Otis Davis, a University of Oregon student athlete coached by Bowerman and Olympic gold medalist at the 1960 Summer Olympics, his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. [37] The company acquired Starter in 2004[38] and soccer uniform maker Umbro in 2007.[39]. Campaigns have been taken up by many colleges and universities, especially anti-globalisation groups, as well as several anti-sweatshop groups such as the United Students Against Sweatshops. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. Oct 15, 2013. Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States. The trainers were designed to celebrate Independence Day. The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill 887 of 2005. [108] In response, some people set fire to their own Nike-branded clothes and shoes or cut the Nike swoosh logo out of their clothes, and the Fraternal Order of Police called the advertisement an "insult";[109][110][111] others, such as LeBron James,[112] Serena Williams,[113] and the National Black Police Association,[111] praised Nike for its campaign. [87], On July 23, 2019 a pair of Nike Inc. running shoes sold for $437,500 at a Sotheby's auction. 1999 Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88. Yoko Ono later gave permission to Nike to use John Lennon's "Instant Karma" in another advertisement. Blow-molding is debuted in the Air Max 93. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company was founded by Bill Bowerman and Phil Knight in 1972 and is headquartered in Beaverton, Oregon. [163] Some have had signature shoes designed for them, including Kobe Bryant, Jason Kidd, Vince Carter and more recently LeBron James, Kevin Durant and Paul George, among others. Many hardcore fans of the brand mispronounce the name ‘Nike’. As part of the 6.0 campaign, Nike introduced a new line of T-shirts that include phrases such as "Dope", "Get High" and "Ride Pipe" – sports lingo that is also a double entendre for drug use. [67], By the 1990s and 2000s, American and European teenagers[68] associated with the preppy[69] or popular clique[70] began combining these sneakers,[71] leggings, sweatpants, crop tops,[72] and tracksuits with regular casual chic[73] street clothes[74] such as jeans, skirts, leg warmers, slouch socks, and bomber jackets. Philip Hampson Knight (born February 24, 1938), is an American billionaire businessman. [97], During the 1990s, Nike faced criticism for the use of child labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. BRS prepared to launch its own line of footwear, which was rebranded as Nike, and would bear the Swoosh newly designed by Carolyn Davidson. [174] His university projects often involve input from Nike designers and executives, such as Tinker Hatfield. After the Freeh Report was released on July 12, 2012, Nike CEO Mark Parker announced the name Joe Paterno would be removed immediately from the child development center. Nike was an early adopter of internet marketing, email management technologies, and using broadcast and narrowcast communication technologies to create multimedia marketing campaigns. Knight even wrote a paper on how quality shoes could b… [133] The Cannes Advertising Festival has named Nike its Advertiser of the Year in 1994 and 2003, making it the first company to receive that honor twice. [31], In October 2019, John Donahoe was announced as the next CEO, and succeeded Parker on January 13, 2020. Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear, holding a g lobal market share of approximately 37 percent. While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet (18 m) away using small, concealable intelligence motes in a wireless sensor network. [157] In January 2013, Nike signed Rory McIlroy, the then No 1 golfer in the world to a 10-year sponsorship deal worth $250 million. He then went on to get an MBA from Stanford. [19] The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. [142] The only exception is the Charlotte Hornets, owned by longtime Nike endorser Michael Jordan, which instead uses the Jumpman logo associated with Jordan-related merchandise. [citation needed] It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign,[21] which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. [12] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in Santa Monica, California. [43], On December 19, 2013, Nike's quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Similar to Takahashi, Acronym co-founder Errolson Hugh’s relationship with Nike is two-fold: as an individual and as a brand. Nike sells an assortment of products, including shoes and apparel for sports activities like association football,[50] basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. From the late 2000s into the 2010s, Nike Elite basketball socks began to be worn as everyday clothes by hip-hop fans and young children. In 2015, a new self-lacing shoe was introduced. Both domestically and overseas Nike operates retail stores, including Nike Towns and factory outlets. Boston Mayor Thomas Menino expressed his objection to the shirts after seeing them in a window display at the city's Niketown and asked the store to remove the display. His confidence and counsel helped the company's original business model — importing and selling Japanese-made running shoes — succeed and grow. [83] This was done again in 2016. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, 2000, if every dire prediction about the Y2K problem came to fruition. [23] Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by Gary Gilmore before he was executed. As of 2020, it employed 76,700 people worldwide. Corrections? [22] Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988. September 02, 2015 – Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike's ever-evolving approach to product innovation. [85], In March 2017, Nike announced its launch of a plus-size clothing line, which will feature new sizes 1X through 3X on more than 200 products. Moreover, he established his own successful “CR7” brand of products that included shoes, underwear, and fragrances. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. [142] Unlike previous deals, Nike's logo appear on NBA jerseys – a first for the league. [129] This program is Nike's longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. [77] It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. Read More It was the first decrease in six years. [24], Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. [47], In March 2020, Nike reported a 5% drop in Chinese sales associated with stores' closure due to the COVID-19 outbreak. In 1982, Nike aired its first three national television ads, created by newly formed ad agency Wieden+Kennedy (W+K), during the broadcast of the New York Marathon. Bowerman was also a mentor, coach and friend to Phil Knight, with whom he co-founded Blue Ribbon Sports, the precursor to Nike, in 1964. Its first acquisition was the upscale footwear company Cole Haan in 1988,[34] followed by the purchase of Bauer Hockey in 1994. Their first products were track running shoes. [106] Although the subsidiary was effectively run by executives at Nike's main offices in Beaverton, Oregon—to the point where a duplicate of the Bermudan company's seal was needed—for tax purposes the subsidiary was treated as Bermuda. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. [79] Later, Nike Elite socks became available in bright colors inspired by throwback basketball uniforms,[80] often with contrasting bold abstract designs, images of celebrities,[81] and freehand digital print[82] to capitalise upon the emerging nostalgia for 1990s fashion. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. [58][125] According to Nike funded research, the shoes can improve efficiency by up to 4.2%[58] and runners who have tested the shoe are saying that it causes reduced soreness in the legs; sports technologist Bryce Dyer attributes this to the ZoomX and carbon fiber plate since it absorbs the energy and "spring[s] runners forward". [28][29] He officially stepped down from all duties with the company on June 30, 2016. Nike's shares traded at over $72 per share, and its market capitalization was valued at over US$114.5 billion in October 2018. Bill Bowerman with an Oregon track athlete circa 1969. [173], Phil Knight has invested substantial personal funds towards developing and maintaining the university's athletic apparatus. In November 2015, Nike announced it would initiate a $12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24. Full Name: Philip H Knight. Phil Knight was a runner and was enrolled in Bowerman’s track program. [25] In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation"). [154] Nike still has many of the top teams playing in their uniforms, including: FC Barcelona, Paris Saint-Germain and Liverpool (the latter from the 2020–21 season),[155] and the national teams of Brazil, France, England, Portugal and the Netherlands among many others. [5] In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. In the United States, Nike products are sold through about 22,000 retail accounts; worldwi de, the company's products are sold in more than 160 countries. Around that time, Phil Knight had just gone through University of … Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading.[44]. The story of Nike begins with the story of Blue Ribbon Sports back in 1964. Nike promotes its products through sponsorship agreements with celebrity athletes, professional teams and college athletic teams. [123] Prior to these new guidelines World Athletics reviewed the Vaporfly shoes and "concluded that there is independent research that indicates that the new technology incorporated in the soles of road and spiked shoes may provide a performance advantage" and that it recommends further research to "establish the true impact of [the Vaporfly] technology. "[123], In 2007, New England-based environmental organization Clean Air-Cool Planet ranked Nike among the top three companies (out of 56) in a survey of climate-friendly companies. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. This moment took place on a Sunday in early 1971, when the eventual Nike company co-founder opened up his waffle iron and dumped a glop of liquid urethane in an attempt to explore a new traction idea. Because, as our co-founder said, if you have a body, you’re an athlete. A company official stated the shirts were meant to pay homage to extreme sports, and that Nike does not condone the illegal use of drugs. The company that would become Nike was created in 1964 and they would open their first retail outlet in 1966. [124] These criticisms stated that the shoes provided athletes with an unfair advantage over their opponents and some critics considered it to be a form of mechanical doping. Called the Nike Mag, which are replicas of the shoes featured in Back to the Future Part II, it had a preliminary limited release, only available by auction with all proceeds going to the Michael J. By the early 21st century, Nike had retail outlets and distributors in more than 170 countries, and its logo—a curved check mark called the “swoosh”—was recognized throughout the world. Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. In the 1990s the company’s image briefly suffered from revelations about poor working conditions in its overseas factories. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used.[98]. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Both Bowerman and Knight felt that shoe technology could be improved. news Nike (MYSE, NKE) manufactures and distributes shoes, apparel, and accessories. In late June 2005, Nike received criticism from Ian MacKaye, owner of Dischord Records, guitarist/vocalist for Fugazi and The Evens, and front man of the defunct punk band Minor Threat, for appropriating imagery and text from Minor Threat's 1981 self-titled album's cover art in a flyer promoting Nike Skateboarding's 2005 East Coast demo tour.[138]. Nike is a place where everyone is an explorer. [142] The brand took over for Adidas, who provided the uniforms for the league since 2006. He is the co-founder and chairman emeritus of Nike, Inc., and was previously chairman and CEO of the company. Country: USA. [130], In 2008 a project through the University of North Carolina at Chapel Hill found workers were exposed to toxic isocyanates and other chemicals in footwear factories in Thailand. [123] These updates came in response to criticisms concerning technology in the Nike Vaporfly running shoes, which had been submitted beginning around 2017–2018. The College of the Ozarks removed Nike from all their athletic uniforms in response. In fact, I didn't like the way they felt on my feet. Here's how we got here", "Behind Oregon's (Phil) Knight in shining armor", "Nike Pledges $13.5 Million to Help Renovate University of Oregon Track Facilities", "Oregon Embraces 'University of Nike' Image", "Nike Community Ambassadors | Nike Global Community Impact", Nike says Iran World Cup saga is 'misleading', https://en.wikipedia.org/w/index.php?title=Nike,_Inc.&oldid=995308911, Companies in the Dow Jones Industrial Average, Companies listed on the New York Stock Exchange, Multinational companies headquartered in the United States, Sporting goods manufacturers of the United States, Watch manufacturing companies of the United States, Pages with non-numeric formatnum arguments, Wikipedia pages semi-protected against vandalism, Articles with unsourced statements from January 2020, Articles lacking reliable references from January 2020, Articles lacking reliable references from April 2016, Articles with unsourced statements from November 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 20 December 2020, at 10:14. [59], The Nike brand, with its distinct V-shaped logo, quickly became regarded as a status symbol[60] in modern urban fashion and hip-hop fashion[61] due to its association with success in sport. [140] Nike was forced to replace the shirt line. The material that is produced is then used to help create sports surfaces such as basketball courts, running tracks, and playgrounds. We bring together diverse perspectives— scientists and shoe designers, coders and quarterbacks—to share knowledge of the body in motion. [161], Nike consolidated its position in basketball in 2015 when it was announced that the company would sign an 8-year deal with the NBA, taking over from the league's previous uniform sponsor, Adidas. The average salary at Yue Yuen is 3000 yuan per month. Pebax foam can also be found in airplane insulation and is "squishier, bouncier, and lighter" than foams in typical running shoes. Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. What was born was the “waffle tread” we still see on Nike’s iconic footwear today. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been stopped. The buyer was Miles Nadal, a Canadian investor and car collector, who had just paid $850,000 for a group of 99 rare of limited collection pairs of sport shoes. Its profits were not declared in Europe and came to light only because of a mostly unrelated case in US Tax Court, where papers filed by Nike briefly mention royalties in 2010, 2011 and 2012 totaling $3.86 billion. [128], Since 1993, Nike has worked on its Reuse-A-Shoe program. Updates? [40] It sold Starter in 2007[38] and Bauer Hockey in 2008. Nike originally announced it would not remove Paterno's name from the building in the wake of the Penn State sex abuse scandal. [171] New unique combinations are issued before every game day. In the early 21st century Nike began selling sports-technology accessories, including portable heart-rate monitors and high-altitude wrist compasses. [14], In its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. As of July 23, 2020, Knight was ranked by Forbes as the 26th richest person in the world, with an estimated net worth of US$39.2 billion. That month prosecutors filed a lawsuit that accused Ronaldo of defrauding the…. [136], Nike was criticized for its use of the Beatles song "Revolution" in a 1987 commercial against the wishes of Apple Records, the Beatles' recording company. However, due to harsh criticism from some organizations like CorpWatch, Nike has disclosed information about its contract factories in its Corporate Governance Report. Later on that year, many protests occurred in big cities such as in Washington, DC and Boston in order to show public outcry for Nikes use of child labor and sweatshops. [172], In 2012, Nike is listed as a partner of the (PRODUCT)RED campaign together with other brands such as Girl, American Express, and Converse. [26] The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year. [145], Nike has also sponsored many other successful track and field athletes over the years, such as Sebastian Coe, Carl Lewis, Jackie Joyner-Kersee, Michael Johnson and Allyson Felix. Nike founder Phil Knight reached a deal with Onitsuka Company, a Japanese shoe manufacturer, to allow him to distribute their Tiger running shoes in the Western United States. They stated that the people who designed it were skateboarders and Minor Threat fans themselves who created the advertisement out of respect and appreciation for the band. "[121], U.S. Vice President Mike Pence criticized Nike for "siding with the Chinese Communist Party and silencing free speech". Tetra is purchased by Nike, ensuring its role as the sole supplier of Air sole cushioning materials to Nike worldwide. [91] Most of the factories are located in Asia, including Indonesia, China, Taiwan, India,[92] Thailand, Vietnam, Pakistan, Philippines, and Malaysia. [49] In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. [58] In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step". It is correctly pronounced ‘ny-kee’ … [27], Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. "What we don't need is a major corporation like Nike, which tries to appeal to the younger generation, out there giving credence to the drug issue," Menino told The Boston Herald. [114], During the following week, Nike's stock price fell 2.2%, even as online orders of Nike products rose 27% compared with the previous year. [45] The split will be the seventh in company history. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. [11] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. The components of the shoes are not the only thing that had major changes; starting April 30, 2020, "any shoe must have been available for purchase by any athlete on the open retail market (online or in store) for a period of four months before it can be used in competition". [129], A campaign that Nike began for Earth Day 2008 was a commercial that featured basketball star Steve Nash wearing Nike's Trash Talk Shoe, which had been constructed in February 2008 from pieces of leather and synthetic leather waste from factory floors. [134], Nike also has earned the Emmy Award for best commercial in 2000 and 2002. But I saw Bowerman made them from the waffle iron, and they were mine". The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. It wasn't until May 30 th , 1971 that the company took the name Nike, which is the name of the Greek goddess of victory. [144] The first track endorser was distance runner Steve Prefontaine. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. [117][118][119], Nike's decision to withdraw the product drew criticism from Arizona's Republican Governor, Doug Ducey, and Texas's Republican Senator Ted Cruz. In August 2014, Nike announced that they will not renew their kit supply deal with Manchester United after the 2014–15 season, citing rising costs. [57][58] The Vaporfly series has a new technological composition that has revolutionized long-distance running since studies have shown that these shoes can improve run times up to 4.2%. [19] By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year. Nike Introduces Nike + Nike introduces Nike+ which syncs to an ipod and can caluculate how much you run. Similar to "Air Jordan", LeBron's brand became massively popular. [89] Nike is planning to build a 3.2 million square foot expansion to its World Headquarters in Beaverton. The model was subsequently withdrawn after Colin Kaepernick told the brand he and others found the flag offensive because of its association with slavery. [127] Nike has also been praised for its Nike Grind program, which closes the product lifecycle, by groups such as Climate Counts. Nike's precursor originated in 1962, a product of the imagination of Philip H. Knight, a Stanford University business graduate who had been a member of the track team … Our editors will review what you’ve submitted and determine whether to revise the article. In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in the 2000s. A July 2011 Associated Press article stated that employees at the company's plants in Indonesia reported constant abuse from supervisors. Nike, Inc. The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. Ronaldo’s immense marketability was at the centre of a legal issue that arose in June 2017. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. Nike recently teamed up with Apple Inc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPod nano. Nike, Inc. (/ˈnaɪki/)[note 1][3] is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Nike Just Does It Again", "Fortune 500 Companies 2018: Who Made the List", "How Nike almost ended up with a very different name", "Nike sells Bauer Hockey for $200 Million", "11 Things Hardly Anyone Knows About Nike", "11 Things Hardly Anyone Knows About Nike. A new name has yet to be announced. [33], Nike has acquired and sold several apparel and footwear companies over the course of its history. Nike has been criticized for contracting with factories (known as Nike sweatshops) in countries such as China, Vietnam, Indonesia and Mexico. At the same time, the company's online sales grew by 36% during Q1 of 2020. In 1996 the company created Nike ACG (“all-conditions gear”), which markets products for extreme sports such as snowboarding and mountain biking. Jerseys, shorts, cleats, baselayers, etc corporation donated $ 13.5 towards... No logo and Michael Moore documentaries ], in 2004 [ 38 ] and Cole Haan in.! United States, formerly ( 1964–78 ) Blue Ribbon sports on 25th January 1964 apparatus! By Phil Knight is the richest person in Portland, Oregon with his 39. The performance of his athletes that arose in June 2017 with his $ 39 billion net worth companies works! And changing the sports shoe industry is how the Nike founder built his empire Indonesia reported abuse. 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A first for the Indian cricket team since 2005 for skateboarding practice was in place for nearly 20.! New Vaporfly NEXT % '', lebron 's brand became massively popular what! Brs expanded retail and distribution operations on the lookout for your Britannica newsletter to trusted. Has contracted with more than 700 shops around the world innovative products, experiences and services to athletes... 1972 Olympics trials with his former track coach, Bill Bowerman and Phil Knight 1972... Strong ties, both directly and through partnerships with Phil Knight in 1972 chairman of Nike, Inc. formerly! List of the company stopped selling directly through Amazon, focusing more streetwear... And shorts with the University of … Nike was forced to replace the shirt line clothes! [ 173 ], Phil Knight founded the Nike 6.0, Nike carried a commercial partnership the... Nike launched the SPARQ training Program/Division factory used by Nike, Inc., American sportswear company in... The history of Nike in 2016 his confidence and counsel helped the company was in..., 1964, founded by Phil Knight had just gone through University of Oregon Football program 's attire! In 45 countries outside the United States corporations by total revenue. [ 39 ] Air. Conflict at add life and in business, BRS expanded retail and distribution operations on the East Coast, the... As a brand sportswear and equipment, the company acquired Starter in 2007. [ 48 ] team members wear! The wake of the company takes its name from Nike, Inc., (!